These days, delivering a superior quality coffee rich in all the various aromas and flavours or offering the most exemplary service is just not enough, your target audience needs to be aware of all the perks of your coffee shop.
By devoting efforts to your marketing strategy can help you grow the visibility of your coffee brand and reach new potential clientele.
Read on how to uncover practical and proven strategic marketing tools that can be implemented straight away and elevate your business to a whole new level.
Engage with interactive content
Interactive content is an optimal technique to engage with your clientele and offer them something extra other than the usual blog and social media posts. In addition, being present on various platforms provides different options to consume your content and gives you the chance to reach more people and make them return for more.
For that, be sure to use polls, quizzes, and assessments to entertain followers and get them to interact with your brand. For example, creating a quiz assessing your customers’ favourite brews can help you guide your business and make the social page more fun and interesting.
The opportunities are endless for creating interactive content for your coffee shop, and using it to leverage business success should be your aim.
Coffee cups can be crucial in your marketing strategy
Custom disposable coffee cups can be an integral part of your coffee shop marketing strategy. These are an excellent opportunity to showcase your brand’s logo and image via your customers who stroll around town, holding them in hands and building your brand reputation.
In case you go for ecological coffee cups solutions, this will also communicate to the crowds that your business is involved in our planet’s protection.
Live video is a central resource for many successful marketing strategies today. Both Instagram Stories and Facebook Live are excellent tools for raising brand awareness and founding relationships with your clients.
Luckily, there are various ways for you to employ this strategy for fan engagement. For instance, you can demonstrate to your followers what is happening behind the counters and how you make their coffee. Likewise, you can use it to promote brand new tastes or to present your coffee shop team.
Live video is an excellent element for your coffee shop’s marketing strategy if you’re looking to boost engagement and thus, brand awareness.
Social proof is essential
On the word of the Nielsen Consumer Trust Index, a huge 92% of consumers tend to trust user-generated organic content instead of traditional marketing. User-generated content includes comments of your clients, client reviews, as well as their videos or selfies with your products and essentially any type of content shared that is generated by customers, as suggested in the name itself.
As such, you should be encouraging your clientele to leave their positive reviews on Google and your business page on Facebook. Make it easy for them while considering boosting this with, for instance, a contest for fans on social media where the winner is the one with the best post regarding their impressions on your coffee place.
Social proof is never too much as it will be the most genuine and effective marketing tools you can have.
Stack your email list
Building an email list is a compulsory strategy for every single successful café. With one, each email subscriber will get you more leads towards your sales funnel, thus making for more opportunities for sharing promotions and building fruitful business-customer relationships.
One easy and proven way to create or grow a coffee shop email list is through free Wi-Fi: the access portal for customers to connect to your café’s Wi-Fi will request an email from the client and add it to your email list.
Regardless of the method you use to get your clients on the email list, use it for something more than just sending them special offers and promotions. Try offering an added value that they can enjoy and learn from, such as tips for everyday life and how coffee – your business – can further help. This will make your brand more relatable, reputable and ultimately, profitable.
Perfect your Instagram tactic
Recent data points out that one billion people are on Instagram, so it is the right social network for reaching coffee lovers and attracting clients. Display on your coffee shop’s Instagram account everything that your brand can deliver not only on goods but also from its human side.
Here’s how to master your Instagram presence:
- Hashtags are a requirement! Check that you’re using relevant and trendy hashtags for your descriptions to welcome new followers to find you.
- Don’t overlook the importance of replying to customers’ messages and comments as well as reposting their photos or videos associated with your coffee shop. It will make your business more personal and humane.
- Be consistent with your Instagram promotion efforts, that is, provide content regularly.
It’s your turn
We gave you the beans; now it’s up to you to make that juicy coffee! Choose the best methods and tools for your coffee shop and implement them in an effective marketing strategy for your successful coffee shop business!